STOP AGE ANXIETY – CHALLENGING THE YOUTH DICTATE
08th October 2022
15:15 PM – 15:45 PM
In Partnership with Openstreams Foundation
Our society creates constant pressure concerning physical appearance. Most beauty ideals are built around concepts of youth and create unrealistic desires to appear and stay young at all costs. The beauty industry plays a powerful role in shaping society’s expectations and are encouraged to promote a positive, healthy, and inclusive view towards aging.
As part of a non-profit awareness campaign for the Openstreams Foundation, BEAUTYSTREAMS presents their analysis of how brands are addressing aging today, as well as their vision on how to enhance attitudes towards aging and alleviate the pressures created by the beauty dictates of our modern society.
SPEAKERS
Click on the photos to read the speakers bio!
Global Partnerships Director,
BEAUTYSTREAMS
Ms. Fernanda Pigatto
Global Partnerships Director, BEAUTYSTREAMS
As Global Partnerships Director, Fernanda leads BEAUTYSTREAMS’ partnerships and collaborations with key organizations around the world, working closely with regional teams on both strategic and operational levels. Fernanda has over 17 years of experience as a correspondent and editor for international digital media and was previously the Latin America Trend Director at Stylesight. Fernanda’s diverse background, and a Master’s Degree in Marketing allow her to lead international projects and build strong collaborations with leading trade shows, beauty associations, and global consumer and trade press worldwide. Fernanda has been directing co-marketing initiatives with Cosmoprof Bologna, North America, India and Asia for more than 5 years, initiating iconic industry projects. For the past 2 years, she has been working with the non-profit Openstreams Foundation, helping to promote the vital Stop Age Anxiety movement, just launched worldwide.