9-11 December 2021
Cosmoprof India
COSMOTALKS - The Virtual Series

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New Beauty Moments
20 SEPTEMBER 2021, 3 PM IST

WGSN unveils how the pandemic and home hub lifestyles have altered our beauty behaviours and liberated our self-care routines from the traditional morning and evening anchors creating new beauty moments and needs for brands to fulfill.

From pre-Zoom beauty snacking to twilight rituals, we highlight what this means for product development, formats, ingredients and tools, and how brands can design rituals around consumers' new lifestyle needs. This insight will be underpinned by our 2023 beauty personas that will help you understand how your new emerging customer wants from their make-up bag and bathroom shelves, and how to design to appeal to them.


 
WATCH NOW

Speaker:
(Hover your mouse over the photo to find out more)

Jenni Middleton
Jenni Middleton
Director, WGSN Beauty
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