28-30 October 2021
Cosmoprof India
COSMOTALKS - The Virtual Series
 

Cosmotalks - The Virtual Series is a brand new project presented by Cosmoprof India, aiming to keep you updated with online presentations on the latest beauty trends and post-crisis strategies.

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Brightening trends in facial skincare

Though once formidable, whitening is losing its stronghold on the skincare category. How can the category update itself by leaning towards skin health claims, such as glow, fresh and even skintone? 
Consumers are looking for the next hero ingredient for skin health, and balancing nature and science to back this benefit is a key to success. There is room for ingredient associations with glow claims, highlighting an opportunity to target Gen Z consumers.
Inclusive marketing to Gen Z can help to expand the category, and during COVID-19, users in this demographic would be great online influencers as well as offline as they tend to influence older family members.

 
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The Psychological & Behavioral Impact of the Crisis

Recent events have upended the way that consumers live, accelerating a long-term shift in values and priorities that have been emerging for some time.
Join the latest BEAUTYSTREAMS webinar which explores the psychological and behavioral impact of the crisis.
We analyze the evolution towards empathic consumption, health escapism, revenge spending, and other trends which will continue long after worldwide lockdowns subside and economies restart. 

 
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World Market for Beauty and Personal Care

Covid-19 sees the global beauty industry contract in 2020 with the forecast period impacted by slowing growth. Colour cosmetics and fragrances were particularly hard-hit while bath and shower, and skin care remained resilient.
Asia Pacific remains a bright spot for the industry due to faster recovery from the pandemic, whilst North America and Western Europe see their economies suffer.
Consumer attitudes have shifted due to the disruption of this period and companies must adapt to this through their digital and e-commerce offerings whilst aligning with simplicity and wellness.

 
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HOW TO REINVENT YOURSELF. But what does it mean?
AVAILABLE STARTING FROM 20 April, 3 PM IST

2020 has been an incredibly challenging year! The existing competitive landscape and a non-negotiable consumer demand was followed by a global health crisis, impacting and rewiring the consumer thinking in a radical fashion. The flux in demand is forcing brands to review their positioning, adapt their speech, innovate, change their strategy, or even extend their new product expertise. We speak of "reinvention"!
New challenges are testing the agility & creativity of the brand exposing their strengths & weaknesses. Additionally, the consumer is evolving, in terms of their choices, awareness, expectation, and values. It has become inevitable for the brands to experiment & innovate while minimizing the ecological implications of their actions. There is no perfect formula for a winning strategy. However, centdegrés noted the directions that brands could adopt in order to maximize their impact and achieve long term goals.

 
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Global Natural & Organic Cosmetics: Market Update & Outlook
AVAILABLE STARTING FROM 25 May, 3 PM IST

International sales of natural & organic cosmetics are continuing to show the positive trajectory. Consumer demand for natural & organic products has strengthened during the coronavirus pandemic, with sales approaching USD 12 billion. This seminar presents the latest market information & trends on the global natural & organic cosmetics market. What regions have the largest markets? What country markets are most important? How is COVID-19 influencing market growth rates, distribution and consumer behaviour? What is the growth outlook? What are export openings in the natural & organic cosmetics market?
 
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STAY TUNED FOR MORE EXCLUSIVE WEBINARS!

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