Cosmotalks - The Virtual Series is a brand new project presented by Cosmoprof India, aiming to keep you updated with online presentations on the latest beauty trends and post-crisis strategies.
Brightening trends in facial skincare
Inclusive marketing to Gen Z can help to expand the category, and during COVID-19, users in this demographic would be great online influencers as well as offline as they tend to influence older family members.
The Psychological & Behavioral Impact of the Crisis
Join the latest BEAUTYSTREAMS webinar which explores the psychological and behavioral impact of the crisis.
We analyze the evolution towards empathic consumption, health escapism, revenge spending, and other trends which will continue long after worldwide lockdowns subside and economies restart.
World Market for Beauty and Personal Care
Asia Pacific remains a bright spot for the industry due to faster recovery from the pandemic, whilst North America and Western Europe see their economies suffer.
Consumer attitudes have shifted due to the disruption of this period and companies must adapt to this through their digital and e-commerce offerings whilst aligning with simplicity and wellness.
HOW TO REINVENT YOURSELF. But what does it mean?
New challenges are testing the agility & creativity of the brand exposing their strengths & weaknesses. Additionally, the consumer is evolving, in terms of their choices, awareness, expectation, and values. It has become inevitable for the brands to experiment & innovate while minimizing the ecological implications of their actions. There is no perfect formula for a winning strategy. However, centdegrés noted the directions that brands could adopt in order to maximize their impact and achieve long term goals.
Sustainability in the Cosmetics Industry: Update and Outlook?
New Beauty Moments
AVAILABLE FROM 20 SEPTEMBER 2021, 3 PM IST
From pre-Zoom beauty snacking to twilight rituals, we highlight what this means for product development, formats, ingredients and tools, and how brands can design rituals around consumers' new lifestyle needs. This insight will be underpinned by our 2023 beauty personas that will help you understand how your new emerging customer wants from their make-up bag and bathroom shelves, and how to design to appeal to them.