Brightening trends in facial skincare
Inclusive marketing to Gen Z can help to expand the category, and during COVID-19, users in this demographic would be great online influencers as well as offline as they tend to influence older family members.
Find out more about how your brand can:
► Adapt to changing societal views on whitening products.
► Replace skin colour claims with skin health ones, such as whitening being switched out for brightening and glow.
► Use ingredients as underlying signals to consumers of the category's evolution from whitening to glow.
► Get an early start on brightening's next evolution.
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Angelia Teo, APAC Head of Beauty and Personal Care, Mintel - Based in Singapore, Angelia is a content specialist and consumer trend forecaster, leveraging her knowledge of shopping behaviour, purchaser drivers and cultural shifts to inform insight on Asian markets for beauty and beyond.